Monday 23 September 2019


Looking at this representation of Maslow's hierarchy of human needs, would it be fair to say that most of us in the aviation industry (in the wealthy West at least) have taken care of the bottom 3 layers? We can probably expect to have food and shelter, a job with an income and some kind of family or community group to belong to.
If so, that means we are all principally motivated to a greater or lesser extent by a desire for RESPECT, RECOGNITION and STATUS. Why does that matter? Well it also means that those around us have similar motivations, and perhaps if we deliver them their needs they will probably deliver for us.

Worth a thought.

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